Media Treminology

 

Media is a person who identifies the media vehicle to deliver that message right to the target without wastage.

Media People Talk In Media Jargon

What does it mean?

 “86 % Reach of the target with an Average Frequency of 9.3 and an Effective Reach (4+) of 60 % requiring 800 GRPs at a CPM of Bht 210 and CPRP of Bht 8,240”

GRPs are the sum of ratings delivered by
a given list of media vehicles.
GRPs  calculation must be made against the
same demographic
GRPs are sum of ratings against certain target group
It is the expression, in percentage terms, of coverage of
specific population groups.
Don’t add together GRPs for different demographic
segments